Lake & Skye
Brand Launch

Lake & Skye was releasing the Numerology Collection, a new line of hair and body mists. They needed a PR mailer to introduce the full set.

One hundred mailers, built to hold four products and the cards that explain them.

A corrugated mailer with a custom insert, digitally printed inside and out with a Kemi finish. The print runs across the full interior, so the box reads as part of the collection the moment it opens rather than as a shipper the product happens to arrive in.

The inside of the lid carries the copy introducing the collection. Below it, the insert holds the four mists in a row — 222, 333, 444, 555 — each seated in its own position, with a printed card for every number.

One hundred mailers produced and delivered to introduce the Numerology Collection — four products, four cards, one box that prints the whole story inside and out.