An ethereal, minimal mailer for an indie fragrance brand stepping into major retail — the kind influencers keep on their shelves.
Lake & Skye was expanding into Sephora and needed an influencer mailer that matched the brand's clean, ethereal aesthetic. The challenge: make minimalism feel luxurious.
350 kits needed to reach beauty influencers and editors simultaneously with the retail launch.
We built the concept around the show's pastel palette and resort-era excess. A custom-constructed clamshell box in blush pink, lined with cream tissue hand-stamped with a bespoke Palm Royale pattern. Inside: a curated selection of era-appropriate keepsakes, a hand-written welcome card, and a custom-cast brooch inspired by the show's costuming.
The outer packaging featured foil-stamped typography and a wax seal — the kind of tactile details that make an unboxing feel like an event.
350 kits produced and delivered to beauty influencers and editors timed to the Sephora launch. 5-week lead time from concept sign-off to doorstep. Each kit hand-assembled with zero quality failures.
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