Custom PR Kits & Press Mailers | Salt & Pepper Gifts

Beyond the Box

The story starts before they open it

A great PR kit doesn't just hold a product or piece of content. It creates a moment.

We start with the story behind the launch—what you're announcing, who is receiving it and what you want them to experience when it arrives.

Then we figure out how to translate that story into a box worth keeping.

That might mean a custom rigid box with an unexpected reveal. A mailer inspired by a show. Integrated lighting, sound or video. Custom merchandise. Hidden compartments. A structure that transforms when opened.

The concept can be simple or completely unexpected. Our job is to make sure the idea can actually be engineered, produced, packed and shipped.

Selected PR & Entertainment Work

From screen to doorstep

See all work →

Palm Royale press kit laid flat: a cream Apple TV envelope lined with banana-leaf print, a Palm Beach Daily News front page and a nail-decal card

Squid Game × Netflix

Lilac locker-style box open to a mirrored door, a purple star-print tumbler and GUTS World Tour items

Netflix × Olivia Rodrigo

View case study

Red The Crown box with a crystal decanter, a bottle of Dewar's White Label, newspapers and a printed card

The Crown × Netflix

Hulu

Pink Pachinko mailer built like a pachinko machine, with pins and a playing field behind a clear front

Pachinko × Apple TV

Netflix Emmy nominee box lid with a red laser-cut acrylic pickleball net and Emmy Nominee printed above it

Netflix Emmy Nominee Kit

View case study

Light blue FOX Ad Sales thank-you box with a printed note in the lid, a blue gift box and a bottle of Veuve Clicquot

FOX

Black folio opening to a gold frame holding a photo collage

Andscape × She Taught Love

SirDavis whisky bottle beside its black textured box with a gold horse emblem and printed card

SirDavis × Beyoncé

View case study

If you can imagine it, we'll figure out how to build it

Some projects start with a fully developed creative direction. Others start with a sentence: "We want to do something no one has seen before."

Both are welcome.

Our team combines creative development with structural engineering and production knowledge, which means we're thinking about the idea and how it will actually work at the same time.

Custom Rigid BoxesTwo-piece, clamshell, drawer and hinged-door styles.
Turned-Edge PackagingBoard wrapped in printed or specialty papers.
Corrugated MailersPrinted inside and out, and built to ship.
Custom Structural PackagingStructures that open, slide, unfold or transform.
Specialty Inserts & CompartmentsFitted trays, removable layers and hidden compartments.
Acrylic ComponentsLaser-cut panels, windows and lids.
Wood ComponentsBoxes, trays and details built in wood.
Integrated LightingLight that switches on as the box opens.
Video ScreensScreens built into the kit that play content on opening.
Audio & SoundSound that plays as the box is opened.
Interactive RevealsMazes, games and moving parts.
Custom MerchandiseApparel, accessories and keepsakes made for the campaign.
Personalized ComponentsNames and notes for individual recipients.
Specialty Printing & FinishesFoil stamping, embossing, soft-touch and printed tissue.

Concept + Engineering + Production

Creative ideas that can actually be produced

The creative idea is only half of the equation.

A PR kit also has to survive production, assembly, fulfillment and shipping—and arrive looking the way it was intended.

Because Salt & Pepper Gifts manages the process from concept through delivery, structural decisions are made with production and logistics in mind from the beginning.

We think about how products fit, how the package opens, how materials behave, how the recipient experiences each layer and how everything will ultimately be packed and shipped.

The result is a concept that isn't just beautiful in a rendering. It works in real life.

From Brief to Delivery

How we build a custom PR kit

The Brief

Tell us about the campaign, audience, products, quantity, budget, desired in-hand date and anything you already know about the creative direction.
Concept & Creative Direction

We determine how the story can translate into a physical experience and develop the packaging direction around the campaign.
Structural Design & Engineering

The packaging is engineered around the actual contents. We determine size, structure, materials, compartments, inserts and any interactive components required.
Sampling & Approval

Depending on the project, samples can be created to confirm construction, sizing, product placement and presentation before production.
Production

Once everything is approved, the packaging and custom components move into production.
Assembly & Fulfillment

Our team kits, assembles and prepares each completed PR package for shipment.
Delivery

We can ship completed kits directly to press, media, talent, influencers, clients, agencies or other recipients using a provided distribution list.

Built for launches, campaigns & big moments

Salt & Pepper Gifts partners with brands and creative teams across entertainment, beauty, wellness, spirits, fashion, technology and consumer products.

We also work directly with PR agencies, creative agencies, studios, networks and internal marketing teams that need a production partner capable of taking an ambitious idea from concept through fulfillment.

Streaming Platforms
Film & Television Studios
Networks
PR Agencies
Creative Agencies
Beauty & Wellness Brands
Spirits & Beverage Brands
Consumer Brands
Marketing & Publicity Teams

PR kits, press mailers & influencer kits—what's the difference?

The terms overlap, and many campaigns include more than one audience.

A PR kit or press mailer is often created around a launch, announcement, premiere, awards campaign or publicity moment and may be sent to editors, media, talent, press, creators or industry partners.

Influencer mailers and seeding kits tend to focus more specifically on creator outreach, product discovery and social campaigns.

Salt & Pepper Gifts creates both. The format, packaging and experience are developed around the objective of the campaign rather than a predefined type of box.

Explore Custom Influencer Mailers & Seeding Kits →

Custom PR Kit FAQs

What is a PR kit?

A PR kit is a branded package created around a launch, announcement or campaign and sent to press, media, talent, creators or other selected recipients. PR kits can range from straightforward custom packaging to highly engineered experiences with custom products, interactive components and specialty fabrication.

Do you create PR kits for television shows and entertainment launches?

Yes. Salt & Pepper Gifts has created custom press kits and mailers for entertainment campaigns, including projects for studios, networks and streaming platforms.

Can you work directly with our PR or creative agency?

Yes. We regularly collaborate with agencies and internal creative, marketing and publicity teams. We can work from an established creative direction or help develop the physical concept.

What is your minimum quantity?

Most Salt & Pepper Gifts projects begin at approximately 50 units. Minimums vary depending on the packaging style, materials and fabrication required.

How long does a custom PR kit take to produce?

Standard production is approximately 14 business days after final approvals. Complex fabrication, custom sourcing and specialty components may require additional time.

Can you create a prototype before production?

Yes. Sampling options depend on the project and can be used to evaluate construction, size, product placement and presentation before full production.

Can you source products and merchandise for the kit?

Yes. Salt & Pepper Gifts can source merchandise, promotional products and custom items as part of the overall project.

Can you add lights, sound or video to a PR box?

Yes. Depending on the project, packaging can incorporate components such as integrated lighting, audio and video screens as well as other interactive elements.

Do you provide fulfillment?

Yes. We can handle kitting, assembly, packing and individual shipment of completed PR kits to a provided recipient list.

Where is Salt & Pepper Gifts located?

Salt & Pepper Gifts is based in Los Angeles, California and works with brands and agencies throughout the United States.

Custom
PR Kits & Press Mailers

The story starts before they open it

From screen to doorstep

Palm Royale × Apple TV

Shrinking × Apple TV