Palm Royale
Press Kit

Apple TV+ came to us with a single directive: the press kit for Palm Royale needed to feel like stepping into the world of the show. Lush, excessive, unmistakably 1969 Palm Beach. The kind of package that gets photographed and shared before it's even opened.

We had six weeks from brief to delivery to produce 500 identical kits — each one requiring hand-assembly, custom-sourced props, and meticulous quality control.

We built the concept around the show's pastel palette and resort-era excess. A custom-constructed clamshell box in blush pink, lined with cream tissue hand-stamped with a bespoke Palm Royale pattern. Inside: a curated selection of era-appropriate keepsakes, a hand-written welcome card, and a custom-cast brooch inspired by the show's costuming.

The outer packaging featured foil-stamped typography and a wax seal — the kind of tactile details that make an unboxing feel like an event.

100 kits delivered within a 3-week window ahead of the album drop. The kits were widely shared across social media, generating significant organic reach and press coverage that contributed to the album's record-breaking debut.