✦ Entertainment · Seeding Kit
08
Netflix
Olivia Rodrigo
GUTS World Tour
A box built as a school locker — hinged door, mirror inside, and the GUTS World Tour in the shelf.
A box built as a school locker — hinged door, mirror inside, and the GUTS World Tour in the shelf.
Netflix was releasing Olivia Rodrigo's GUTS World Tour, and needed a kit to send out for it. We made 75 of them.
We built the box as a school locker. A hinged door on the front, printed in lavender to read as locker steel from the outside. Open it and the inside of the door has a mirror in it, the way a locker does — with a handwritten note and a tour ticket stub clipped alongside it.
The items sit in a product insert behind the door, under a printed header panel reading NETFLIX PRESENTS OLIVIA RODRIGO GUTS WORLD TOUR. Inside: a custom-printed Stanley tumbler in lavender with the tour's star pattern, a set of Sony LinkBuds, and a scalloped popcorn box printed with the GUTS artwork. Star confetti throughout.
Seventy-five boxes produced and sent to creators ahead of the release. Every one hand-assembled, with the mirror, the note, the ticket, and the insert set by hand.
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