✦ Entertainment
01
Apple TV+

Palm Royale
Press Kit

A lush resort-inspired unboxing designed to transport journalists and influencers straight to 1969 Palm Beach — before they watched a single frame.

Client
Apple TV+
Category
Entertainment
Year
2025
Units Produced
150
Project No.
01

The ask was simple: Season 2 of Palm Royale needed a mailer that felt like the show — glamorous, fun, a little nostalgic — without a big budget to work with. Give us something that feels special, doesn't cost a fortune, and makes people smile.

We presented two concepts. A sleek branded envelope with a custom newspaper and deco nails — clean, on-era, effortless. And a clear acrylic purse option loaded with fun, wearable pieces that recipients could actually use. Both felt true to the show. They chose the envelope — understated, iconic, exactly right.

The packages were seeded to top entertainment press and influencers across Los Angeles and New York. Each was hand-assembled and quality-checked before shipping, with a 4-week lead time from brief to doorstep. White-glove fulfillment ensured every unit arrived perfectly intact.

150
Units Produced
4 Wks
Lead Time
$35
Cost Per Unit
1
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