Shrinking
Press Kit

Shrinking is a show about grief, friendship, and saying the wrong thing at exactly the right time. Apple TV needed a press kit that captured that warmth without being saccharine.

250 custom units, six weeks from concept to completion.

We took the maze from the show's opening sequence and built it into the packaging. A two-piece rigid box, with the lid made into a dimensional shadow box holding a custom-built maze in the shape of a brain.

Inside, instead of standard foam inserts, we built a series of inverted compartments so every gift had its own dedicated space. Each item was custom sourced by us, including a fully custom-designed pickleball paddle and pickleball set carrying the show's visual language.

The whole box was finished in Shrinking's soft blue with a soft-touch print finish, so the exterior and the components read as one piece.

250 custom units, six weeks from concept to completion. Structural engineering, sourcing, printing, production, assembly, and fulfillment all handled by Salt & Pepper.