Shrinking
Press Kit

Shrinking is a show about grief, friendship, and saying the wrong thing at exactly the right time. Apple TV+ needed a press kit that captured that warmth without being saccharine.

400 kits to critics, journalists, and entertainment media timed to the Season 2 premiere.

We built the concept around the show's pastel palette and resort-era excess. A custom-constructed clamshell box in blush pink, lined with cream tissue hand-stamped with a bespoke Palm Royale pattern. Inside: a curated selection of era-appropriate keepsakes, a hand-written welcome card, and a custom-cast brooch inspired by the show's costuming.

The outer packaging featured foil-stamped typography and a wax seal — the kind of tactile details that make an unboxing feel like an event.

400 kits delivered to critics and journalists nationwide ahead of the Season 2 premiere. 5-week lead time, hand-assembled, with custom prop sourcing and zero damage on delivery.