Your Friends &
Neighbors
Press Kit

Apple TV needed a press kit for Your Friends & Neighbors that did more than announce a premiere date. The show turns on what gets quietly taken from the homes of the very rich — so the kit had to behave like the premise: something that looks composed on the surface and hides something underneath.

Thirty-two boxes. Four weeks from brief to delivery. Every one hand-assembled, with a working combination lock inside.

A two-piece rigid box — lid and base — in stock paper with the show's title foil-stamped on the lid. Lift it and the key art is printed inside, so recipients know which Apple TV series they are holding before they touch anything.

Under that, a removable tray holds the first layer: branded cap, workout towel, glass bottle, enamel pin. Lift the tray out and the box isn't finished — there's a hidden compartment beneath it with a mini safe inside. Recipients were sent the combination separately. Open it and there's a second set of gifts, scattered with fake diamonds.

Thirty-two kits delivered to entertainment press and influencers ahead of the premiere. Three reveals in one box — foil lid, tray, safe.