Celebrating prestige television with a custom awards-season unboxing worthy of the occasion.
Netflix wanted to honor their Emmy-nominated series with a mailer that matched the prestige of the moment. No generic gift bags — a custom experience that felt like receiving an award itself.
We had four weeks to concept, source, and deliver 200 identical kits to press and tastemakers across the country.
We built the concept around the show's pastel palette and resort-era excess. A custom-constructed clamshell box in blush pink, lined with cream tissue hand-stamped with a bespoke Palm Royale pattern. Inside: a curated selection of era-appropriate keepsakes, a hand-written welcome card, and a custom-cast brooch inspired by the show's costuming.
The outer packaging featured foil-stamped typography and a wax seal — the kind of tactile details that make an unboxing feel like an event.
200 kits were produced and shipped nationwide within a 4-week turnaround. Every unit was hand-assembled with custom inserts and individually quality-checked. On-time delivery to press and tastemakers across LA and New York.




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