More than a box manufacturer
A custom PR box usually involves much more than packaging.
There are products to fit. Inserts to engineer. Merchandise to source. Artwork to produce. Samples to approve. Components arriving from different places. Boxes to assemble. Recipient lists to manage. Packages to ship.
Salt & Pepper Gifts can manage those pieces together.
Instead of coordinating multiple vendors, brands and agencies can work with one team from the initial concept through final fulfillment.
- Creative Concept
- Structural Packaging Design
- Custom Box Production
- Custom Inserts
- Product & Merchandise Sourcing
- Specialty Fabrication
- Printing & Finishes
- Personalization
- Kitting & Assembly
- Warehousing
- Individual Fulfillment
- Shipping
We design
the PR box around the products
Before we finalize the structure, we need to understand what's actually going inside.
Product dimensions, weight, quantity and orientation determine the size of the box, the internal structure and how everything should be presented.
That's why physical products or accurate production samples are important when we're developing custom inserts and structural packaging.
Once we know what we're working with, we can engineer the package around it—not force everything into a box that was designed first.
What kind of
PR box can we make?
There's no single "PR box" construction. The right structure depends on what's going inside, how it ships, the budget and the moment you want the recipient to have.
Depending on the project, we can create:
- Custom Rigid Boxes
- Magnetic Closure Boxes
- Hinged / Cigar-Style Boxes
- Two-Piece Boxes
- Drawer Boxes
- Corrugated PR Mailers
- Multi-Level Boxes
- Custom Compartments
- Custom Structural Packaging
Not every construction suits every campaign. A corrugated mailer might be exactly right for one send, while another calls for a rigid box with custom compartments.
Custom inserts built around your products
The inside of a PR box is just as important as the outside.
We develop inserts and internal structures around the actual products so every item has a deliberate position and the recipient understands where to look first.
Depending on the project, that can include trays, compartments, platforms, dividers, inverted boxes, doors, panels and multi-level presentations.
The right insert isn't always foam. We determine the internal construction based on the products, presentation, shipping requirements and budget.
Yes, we can make the box do that
Some PR campaigns need more than beautiful print.
Depending on the project, Salt & Pepper Gifts can incorporate lighting, audio, video screens, dimensional components, moving elements and other interactive reveals into custom packaging.
The important part is engineering those features into the structure from the beginning so the packaging, technology and products work together.
We can help with that too
You don't necessarily need to arrive with every product already sourced.
Salt & Pepper Gifts can source merchandise, promotional products and custom items as part of the overall PR-box program.
We consider the products and packaging together so sizing, presentation and budget decisions aren't happening independently.
If your brand is supplying products, those can be shipped to us for integration into the finished kits.
See what we've built
From "we have an idea" to the doorstep
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Send Us the Brief
Tell us what you're launching, who it's for, what needs to go inside, approximate quantity, budget and desired in-hand date.
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Concept & Direction
We determine the packaging approach and how the products should be presented.
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Structural Engineering
The box and internal structure are developed around the actual contents.
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Sampling
Depending on the project, samples can be created to confirm sizing, construction and product placement.
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Production
Following final approvals, packaging and custom components move into production.
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Assembly
Products, packaging, inserts, printed materials and custom components come together for final kitting and assembly.
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Fulfillment
Send us the recipient list and completed PR boxes can be individually shipped directly to press, talent, creators, clients or other recipients.
- Start Your PR Box →
Here's what to send us
You don't need to have everything figured out before contacting us.
But the more information we have, the more accurately we can recommend the right direction. Include:
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Quantity
Approximately how many finished PR boxes you need.
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Budget
Your working budget or target range for the complete project.
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In-Hand Date
When the finished packages need to reach recipients.
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Products
What is going inside and, if available, product dimensions.
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Creative Direction
Renders, mood boards, references, campaign assets or even a rough idea are helpful.
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Fulfillment Requirements
Whether boxes are shipping in bulk or individually to a recipient list.
How much does a custom PR box cost?
There isn't a single standard price for a custom PR box because the cost depends on the complete project.
Quantity, box style, dimensions, materials, inserts, printing, specialty finishes, products, custom fabrication, tooling, assembly and fulfillment can all affect the final budget.
A straightforward printed mailer and a highly engineered interactive PR experience are fundamentally different projects.
That's why we start with the scope and budget, then determine where the investment will have the greatest impact.
How long does it take?
Standard production is approximately 14 business days after final approvals.
The complete project timeline can be longer because concept development, structural engineering, sampling, product sourcing, complex fabrication and approvals happen before production begins.
If you have a fixed in-hand date, tell us at the beginning of the project so we can build the workback schedule around it.
PR box, PR kit or press mailer?
These terms are often used interchangeably.
"PR box" usually describes the physical package itself, while "PR kit" can refer more broadly to the complete collection of packaging, products, information and other components created for a campaign.
Press mailers may serve many of the same purposes and are often created for editors, media, talent, creators and other campaign recipients.
What matters most isn't the terminology.
It's what the package needs to accomplish.
Custom PR boxes in Los Angeles
Salt & Pepper Gifts is a Los Angeles-based creative production company specializing in custom PR boxes, press mailers, influencer kits, custom packaging and corporate gifting.
We work with brands, studios, agencies and marketing teams in Los Angeles and throughout the United States. For premium presentations, see our approach to luxury packaging.
Projects can be managed from concept and structural design through production, assembly and fulfillment.